Stephen Covey Speaks About Organizational Goals and Their Failure

Stephen Covey has attained almost God-like status based on his books, including The Seven Habits of Effective People.

In this short video clip, Covey addresses the importance of organizational goals, and relates some statistics about how many companies have failed badly in conveying their goals to the employees, and the costs that result from this.

This idea links up with the concept of employee engagement.