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What Is A SWOT Analysis?

SWOT is a strategic planning tool, usually used as part of doing an environmental scan, that help identify external factors that need to be planned for, and internal factors (i.e. strengths and weaknesses) that need to be planned for in determining where a business should be going in the future.

More specifically, the process involves identifying STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (which is what the letters SWOT stand for).

The SWOT analysis can be done as part of strategic planning, but it can also be done independently of the larger process as a standalone.

By capitalizing on one's strengths, and minimizing or correcting one's weaknesses, a company is better able to take advantage of opportunities as they emerge, and cope with threats before they become dangerous.

See Also: Why Is Strategic Thinking So Important To The Success of Any Business?

For more indepth articles, free examples, and SWOT help with the SWOT process click here.

About Company

Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.

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We Believe

  • Training sessions should ALWAYS be customized to fit YOUR context.
  • Our role is to make you self-sufficient and self-sustaining.
  • Fees should be reasonable, fair, and flexible to fit different budgets.
  • The only way to further success is to challenge the existing "wisdom" through critical thinking and basing our services and books on a complex reality.
  • SHARING is the cornerstone of our Internet sites, which is why we created our FREE resource centers to share the resources and references we use.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email: ceo@work911.com
  • Address:

  • Bacal & Associates
  • 722 St. Isidore Rd.
  • Casselman
  • Ontario
  • Canada, K0A 1M0





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