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The Communication Plan Fr Strategic Planning
By NSBA Strategic planning can be a tremendous communication and marketing campaign, don't miss the opportunity. Build your communication plan before strategic planning begins, don't wait until the end to do PR. You will benefit tremendously with a good communication plan (Added: 23-Oct-2000 Hits: 607)Planning Communications To Optimize Strategic Plans
By Robert Bacal Most organizations, be they public or private understand the importance of strategic communication with customers and/or stakeholders. Hence we have marketing and communication specialists to produce communication plans for external use. In the private sector that means more income; in the public sector it means better public relations, and better use of government services through client information. (Added: 4-Oct-2005 Hits: 725)How to Use Email to Build Client Relationships
By Kevin Lawrence In a world moving at a faster pace every day, where people expect their needs to be gratified instantly, there is no better tool for relationship and business building than email. How else could people keep up with the demand for prompt and quick service that exists in today's frenetically paced market? Email can help you add value, increase customer loyalty and generate referrals. (Added: 10-Feb-2006 Hits: 457)Calculate the True Value of Your Customers
By Kevin Lawrence The value of a customer cannot be overrated, and you shall soon understand why. The following story proves that the true value of a customer can barely ever be measured; it is always potentially huge. (Added: 10-Feb-2006 Hits: 631)
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