By n/a
An analysis of Internet Advertising and Online Advertising; Why Internet is an effective Branding and Advertising Tool?
This report is intended to gain an insight into Internet Advertising and Online Advertising Strategy. This report, even though old, was originally published by the research department at Morgan Stanley Dean Witter Equity Research, however, its content was never indexed by Google, meaning you could not find it by doing a search in Google under Internet Advertising or under any keywords.
(Added: 23-Mar-2005 Hits: 503)
By Stephanie Ward
There are some great reasons for knowing certain information about your customers. This article discusses several of these reasons. Whether you are selling directly to end-consumers or selling to another business, listed within is the information you need to know about your customer to build your business.
(Added: 10-May-2006 Hits: 262)
By Douglas Hanna
The author cites six simple components of the marketing plan creation process. If you are familiar with: the situation, the market, your strategy, your tactics, your objectives, and your budget you are well on the way to designing a fool-proof marketing plan. Read the details below.
(Added: 4-Oct-2005 Hits: 369)
By Dynamic Logic
In the early years of Internet, marketers didn’t really know if Internet Marketing and/or Internet advertising worked. Online Advertisers committed funds either on faith or simply as an experiment in a promising, and highly visible, new medium namely Internet. The ads themselves reflected this experimental character, as advertisers tested the limits of technology and communication tools. Although rules of thumb for good advertising online were sometimes promulgated (e.g., see Carlon et al., 2000; DoubleClick, 2001), they were easily subjugated to the enticements of newer formats and approaches.
(Added: 23-Mar-2005 Hits: 443)
By Joel Sussman
How do you gain entry into people's awareness when they're automatically filtering out probably 95% of the marketing messages they're barraged with? Well, one way is to "think outside the box". I wouldn't be using that hackneyed cliche if it wasn't for the fact that I recently had a pizza delivered to me in a blue box that consisted of an ad for Nivea® for Men skin products. The message on the top of the box says: "The good news? Your face isn't a pizza. The bad news? Your face isn't a pizza. (That means you can't order another one. So take care of it.)" On five different surfaces of the box, there appeared the Nivea for Men logo and the slogan "More evolved skincare". The product's website address was also printed on top of the box.
(Added: 23-Mar-2005 Hits: 381)
By Da vid X. Lamont
If you invoice your customers, and those who receive your invoice are purchasing decision makers, you can promote your business at the same time for little or no cost. Furthermore, you are promoting to people who already trust you, and with whom you have an existing relationship.
(Added: 23-Mar-2005 Hits: 279)
