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Top : Marketing and Sales Planning : Page 4
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Marketing Definitions Change
By Bobette Kyle Many times, ill-conceived notions and perceptions reduce the meaning of the word “marketing” to a shadow of it’s true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing. (Added: 5-Apr-2005 Hits: 725)Reasons Customers Buy
By Kevin Nunley Even though we aren't selfish or boasting people, many of us make the mistake of being selfish or boastful in our marketing. We tout our product or service, toot our own horn, and try to point out how great, wonderful, useful, and convenient our stuff is. This is all fine and good, and it often works, but have you ever stopped to wonder if you're catering to the real reasons customers buy? (Added: 23-Mar-2005 Hits: 639)The Process of Change in Marketing Approaches (Expert Information)
By Alvin Chan This article neatly explains the differences between the traditional approach to marketing and the customer-centric approach to marketing and why marketing geared towards the customer is preferable. Also, how to transition from your traditional marketing plans to a customer based market plan is discussed. (Added: 4-Oct-2005 Hits: 631)The Strategic Marketing Plan
By Clarence Henderson Marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing. (Added: 30-May-2005 Hits: 1248)Five Concepts To Improve your Marketing Results
By Joel N. Sussman FACT: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your communication skills. If you're shy or antisocial (and we all have our moments), then you're creating a severe competitive and financial disadvantage for yourself and your business. The other extreme is coming on too strong. It you do that, then people will start avoiding you like the plague; but if you cultivate the ability to casually mention your business in the course of friendly conversation, without trying to close sales or get on-the-spot commitments, then you'll discover a potentially lucrative source of customers. Following up at a later time with the prospect is necessary, but at least you've set the stage for a future business relationship (Added: 5-Apr-2005 Hits: 614)Qualifying Customers, Time Management Insights, Getting Control of the Sales Process, and How to Avoid Wasting Time on Unnecessary Proposals
By Art Sobczak Many of you have a sales process that often requires a formal proposal in order for a prospect to become a customer. And if you%u2019re like me, you%u2019ve been burned in the past by someone who you thought was a hot prospect, consequently you jumped through hoops for them to crank out that detailed proposal full of price quotes, charts, graphs, and glowing testimonials , only to call back and have the wind gut-punched out of you by a prospect who said, %u201CWe went with someone else, thanks anyway.%u201D Or, %u201CWe decided to hold off.%u201D (Added: 23-Mar-2005 Hits: 727)
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