By Susan Friedman
Here are some strategies you can use to become a successful meeting planner. Use tips for planning and organizing to enhance your planning skills by asking such questions as how does this potential meeting fit into your company's corporate goals. If you don't always create a pre-, at- and post- meeting plan, learn how effective their usages can be to your next meeting.
(Added: 4-Oct-2005 Hits: 751)
By Bill Stoller
If part of your marketing strategy is to seek publicity, then there are mistakes that can and should be avoided. Avoiding the mistakes included within will help your company get positive coverage.
(Added: 10-May-2006 Hits: 544)
By Bobette Kyle
Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder
(Added: 23-Mar-2005 Hits: 489)
By Laura Patterson
A case study approach that explains the value of developing and implementing an annual marketing plan. (Ed)
(Added: 4-Oct-2005 Hits: 1180)
By Karon Thackston
The following article not only contains some great tips on improving your sales strategy, marketing strategy, and sales presentation skills, but it also reveals several important copywriting techniques that can help you write more effective sales letters, brochures, and ads
(Added: 23-Mar-2005 Hits: 495)
By Joel N. Sussman
FACT: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your communication skills. If you're shy or antisocial (and we all have our moments), then you're creating a severe competitive and financial disadvantage for yourself and your business. The other extreme is coming on too strong. It you do that, then people will start avoiding you like the plague; but if you cultivate the ability to casually mention your business in the course of friendly conversation, without trying to close sales or get on-the-spot commitments, then you'll discover a potentially lucrative source of customers. Following up at a later time with the prospect is necessary, but at least you've set the stage for a future business relationship
(Added: 5-Apr-2005 Hits: 464)
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