|
Top : Marketing and Sales Planning : Page 3
Strategic Planning and Business Planning Free Resource Center : Marketing and Sales Planning
Learning Resources:
What Marketing Can't Do for You
By Michell Pariza Wacek While there's no question a solid marketing program can increase your business, it can't fix everything. Here are five things marketing can't do for you. (Added: 11-May-2006 Hits: 882)Unique Ideas for Getting Your Product Noticed
By Joel Sussman How do you gain entry into people's awareness when they're automatically filtering out probably 95% of the marketing messages they're barraged with? Well, one way is to "think outside the box". I wouldn't be using that hackneyed cliche if it wasn't for the fact that I recently had a pizza delivered to me in a blue box that consisted of an ad for Nivea® for Men skin products. The message on the top of the box says: "The good news? Your face isn't a pizza. The bad news? Your face isn't a pizza. (That means you can't order another one. So take care of it.)" On five different surfaces of the box, there appeared the Nivea for Men logo and the slogan "More evolved skincare". The product's website address was also printed on top of the box. (Added: 23-Mar-2005 Hits: 533)8 Ways to Make Time for Marketing
By C.J. Hayden (Added: 11-May-2006 Hits: 936)Developing a Web Site Marketing Plan: a 5-step Process
By Bobette Kyle Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder (Added: 23-Mar-2005 Hits: 662)The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!
By Bill Stoller If part of your marketing strategy is to seek publicity, then there are mistakes that can and should be avoided. Avoiding the mistakes included within will help your company get positive coverage. (Added: 10-May-2006 Hits: 394)Reasons Customers Buy
By Kevin Nunley Even though we aren't selfish or boasting people, many of us make the mistake of being selfish or boastful in our marketing. We tout our product or service, toot our own horn, and try to point out how great, wonderful, useful, and convenient our stuff is. This is all fine and good, and it often works, but have you ever stopped to wonder if you're catering to the real reasons customers buy? (Added: 23-Mar-2005 Hits: 643)13 Best Marketing Tips for Small Businesses
By Jeffrey Dobkin I've been involved in marketing and direct marketing since - my God! Am I that old already? Anyhow, over the years I've been asked to give tips on marketing along with my specific advice. Here's a short list of some of my best tips. (Added: 23-Mar-2005 Hits: 1563)Completing the Annual (Marketing) Planning Process (free planning advice)
By Laura Patterson A case study approach that explains the value of developing and implementing an annual marketing plan. (Ed) (Added: 4-Oct-2005 Hits: 1265)Qualifying Customers, Time Management Insights, Getting Control of the Sales Process, and How to Avoid Wasting Time on Unnecessary Proposals
By Art Sobczak Many of you have a sales process that often requires a formal proposal in order for a prospect to become a customer. And if you%u2019re like me, you%u2019ve been burned in the past by someone who you thought was a hot prospect, consequently you jumped through hoops for them to crank out that detailed proposal full of price quotes, charts, graphs, and glowing testimonials , only to call back and have the wind gut-punched out of you by a prospect who said, %u201CWe went with someone else, thanks anyway.%u201D Or, %u201CWe decided to hold off.%u201D (Added: 23-Mar-2005 Hits: 731)Branding Advertising; Online Advertising
By Dynamic Logic In the early years of Internet, marketers didn’t really know if Internet Marketing and/or Internet advertising worked. Online Advertisers committed funds either on faith or simply as an experiment in a promising, and highly visible, new medium namely Internet. The ads themselves reflected this experimental character, as advertisers tested the limits of technology and communication tools. Although rules of thumb for good advertising online were sometimes promulgated (e.g., see Carlon et al., 2000; DoubleClick, 2001), they were easily subjugated to the enticements of newer formats and approaches. (Added: 23-Mar-2005 Hits: 522)Marketing Definitions Change
By Bobette Kyle Many times, ill-conceived notions and perceptions reduce the meaning of the word “marketing” to a shadow of it’s true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing. (Added: 5-Apr-2005 Hits: 727)How to Get Started on Your Marketing Plan
By Bobette Kyle When developing or updating a marketing plan, knowing where to start is often a challenge. This article explains information gathering and gives 11 ideas for getting started. (Added: 5-Jan-2003 Hits: 581)The Psychology of Successful Sales
By Yanik Silver Learn how a hidden psychological "trigger" makes prospects practically line up and beg to do business with you. See how your marketing strategies can improve. (Added: 23-Mar-2005 Hits: 437)The Process of Change in Marketing Approaches (Expert Information)
By Alvin Chan This article neatly explains the differences between the traditional approach to marketing and the customer-centric approach to marketing and why marketing geared towards the customer is preferable. Also, how to transition from your traditional marketing plans to a customer based market plan is discussed. (Added: 4-Oct-2005 Hits: 640)
View Previous
15
Category Items
Related Categories:
Pages
On This Site Most Recently Updated On:
8-Feb-2012
-
09:11:04
Bad links last purged on November 17, 2009