By Art Sobczak
Many of you have a sales process that often requires a formal proposal in order for a prospect to become a customer. And if you%u2019re like me, you%u2019ve been burned in the past by someone who you thought was a hot prospect, consequently you jumped through hoops for them to crank out that detailed proposal full of price quotes, charts, graphs, and glowing testimonials , only to call back and have the wind gut-punched out of you by a prospect who said, %u201CWe went with someone else, thanks anyway.%u201D Or, %u201CWe decided to hold off.%u201D
(Added: 23-Mar-2005 Hits: 727)
By Micheal Fleischner
If you're thinking about developing a marketing program, you need to begin with a marketing plan. Fortunately, it doesn't have to be complicated in order to work. Here are the ten basic parts of a marketing plan.
(Added: 12-May-2006 Hits: 1002)
By Da vid X. Lamont
If you invoice your customers, and those who receive your invoice are purchasing decision makers, you can promote your business at the same time for little or no cost. Furthermore, you are promoting to people who already trust you, and with whom you have an existing relationship.
(Added: 23-Mar-2005 Hits: 343)
By Joanna L. Krotz
You ought to focus on how you can demonstrate to customers that, no matter what goes on around the world, you, at least, can be trusted. Mind you, trust isn't something you can fake. You must sincerely mean what you say and do. But there's no reason to be shy about getting out the message.
(Added: 24-Mar-2006 Hits: 818)
By Bobette Kyle
It is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well when conducting strategic planning for any company - online and/or offline. A SWOT is one such analysis. SWOT stands for strengths, weaknesses, opportunities, and threats.
(Added: 5-Apr-2005 Hits: 654)
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