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How To Calculate the Lifetime Value of A Client

By Lisa Nirell - Client value is the total benefit (tangible and intangible) that you, your business partners, and your coalition provide to a company throughout the life of the relationship. There's no better way to gain perspective on each and every client relationship, or to predict the impact of every management decision on long-term revenue goals. (Added: 16-Jun-2003 Hits: 1459 )

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