Bacal's Briefs On Writing

Name Please. If You Write On The Net NAME PULEESE

It's an ultimate strangeness. In my role of curator (collector and filtering of content for our online libraries), a good 30-40% of the time I cannot easily find the name of the author on blog posts, which tells me that the author is not being well served if the goal is exposure, brand development or recognition. I don't understand it.

STICK YOUR NAME at the top of each blog post. Set the software to do that and if you can't, put a byline at the top.

Why? Because people are not going to  scroll down, or check other pages to find out who you are. They just aren't that in to you. You want credit? Recognition? Glory? Sales? Respect? NAME PLEASE

And, your name MEANS your name, not a nickname. Bozo727 may be a great humorous nickname to use online, but it's a no go on blogs and websites. Bobby65128 equally so. Both are bad business.

I'm Robert Bacal and I'm proud of it. I want you to know me. Don't you feel the same about yourself?